Creative Director & Design Strategist

– Ready for Your Next Challenge

 

With decades of experience in creative direction, brand development, and design strategy at renowned brands like Orrefors and Kosta Boda, I offer tailored solutions for companies seeking strategic repositioning, innovative approaches, or refreshed product and experience initiatives. I leverage design and creativity as strategic tools to achieve strong market differentiation and elevate brand performance, while fostering authentic and lasting connections with consumers.

“My mission is to guide brands through every stage of their journey, crafting meaningful and enduring legacies that resonate and inspire over time.”

David Carlson

Building Powerful Brands:

Comprehensive Brand Development – From Concept to Market Success

Guiding brands through the complete journey of development – from strategic coaching and design to product and service creation, market launch, and impactful communication. With proven experience at Orrefors, Kosta Boda, Wallvision, and David Design, I ensure that each brand not only stands out but connects powerfully and memorably with its audience.

Learn more about my brand development process →

Guiding Strategic Growth:

Strategic Advisory and Leadership for Your Growth

With a proven track record as a board member and interim leader, I have successfully contributed to the growth and innovation of organizations such as Media Evolution, Boråstapeter, Svensk Form, and Soeco. I provide strategic insights and direction to foster sustainable development and drive impactful results.

Discover my advisory and interim services →

Shaping Tomorrow’s Opportunities:

Forecasting the Future: Strategic Foresight and Trends

By leveraging strategic foresight and analyzing emerging trends, I help companies stay ahead of the curve. Trusted by industry leaders such as BMW, IKEA, and Absolut, I provide insights that inspire innovation and shape sustainable, long-term strategies.

Discover my Strategic Foresight and Trend Insights →

Inspiring Through Experience:

Engaging Talks in 22 Countries and Counting

Dynamic and engaging lectures that inspire and inform, tailored for audiences ranging from design professionals to business leaders. Drawing from insights and experiences shared at major international conferences, I provide unique perspectives that resonate and spark meaningful conversations.

Explore my lectures and book your session →

Fostering Innovation Together:

Hands-on Creative Workshops for change

Facilitating workshops that spark creativity and foster strategic thinking, backed by a proven track record with organizations such as E.ON, Thule, Volvo, Gehl Architects, IKEA, and other industry leaders.

Learn more about my workshop formats →

Celebrating Design Excellence:

Curated Designs: Unique and Unexpected

A handpicked selection of exclusive and eclectic products available online. Discover the perfect blend of art and functionality.

Explore the collection →