Design and Brand Development – From Concept to Lasting Value
Transforming ideas into distinctive brands through a seamless process that integrates design, strategy, and impactful launches. With a focus on creative direction and strategic design, each stage is crafted to ensure brands connect meaningfully and stand out in a competitive landscape.
Design-Led Brand Creation in 3 steps
1 Strategic Foundation
The process begins with a deep understanding of the mission—its purpose, goals, and audience. This includes reviewing the client’s history, conducting internal assessments, and aligning on desired outcomes. A thorough external analysis explores market trends, audience behaviors, competitors, and positioning opportunities.
The outcome is a clear strategy, including updated brand platforms and range strategies, that provides a solid foundation for planning and execution. This strategic groundwork guides all subsequent steps.
With the strategy in place, the next phase is to visualize and materialize it. This includes product development, graphic identities, packaging, communication, and photography—tailored to the project’s goals.
The process follows a proven framework of ideation, creation, and development. Briefs are crafted, and the most suitable partners—designers, photographers, or other collaborators—are selected to bring the vision to life. A strategic filter ensures the final results are beautiful, compelling, and emotionally resonant.
2 Design Execution
3 Implementation
This phase focuses on bringing the work to market and connecting with the target audience. It includes distribution and retail strategies, launch plans, exhibitions, events, and sales promotion. Communication across all channels is carefully planned to ensure a cohesive expression.
The Diffusion of Innovation model guides the approach, targeting opinion leaders and key stakeholders. The goal is to create lasting impact, build loyalty, and lay the foundation for long-term success.
Highlighted Projects
Kosta Boda: Modern Creativity Meets Heritage
Kosta Boda, one of Sweden’s most iconic brands, faced the challenge of modernizing its offerings while preserving its heritage.
A comprehensive rebranding introduced a new brand platform, updated product ranges, and a refreshed visual identity. Collaborations with designers like Front and brands like Sneakersnstuff infused contemporary creativity, strengthening Kosta Boda’s market position and earning prestigious awards, including the Red Dot and IF Design Awards.
Orrefors: Transforming a Scandinavian Icon
Orrefors, a historic leader in Scandinavian design, sought to modernize its offerings for younger, design-conscious audiences while preserving its legacy.
The rebranding initiative introduced a refreshed brand platform, updated product ranges, and collaborations with designers like Benjamin Hubert and Monica Förster. The transformation aligned Orrefors’ timeless elegance with contemporary aesthetics and earned accolades such as the Red Dot and IF Design Awards.
Wallvision: Driving Creativity and Growth in Home Interiors
Wallvision, home to brands like Boråstapeter and Cole & Son, sought to strengthen its creative leadership and stay ahead in the wallpaper industry.
The transformation included strategic assortment plans, an innovation platform, and collaborations with designers like Ilse Crawford and Jaime Hayon. These efforts revitalized Wallvision’s position, enhancing its reputation for design excellence and long-term growth.
David Design: Redefining Scandinavian Design for a Global Audience
David Design emerged as a pioneer in the 'second wave' of Scandinavian design, blending minimalism, functionality, and global appeal to establish a distinct identity.
Through innovative product lines, strategic collaborations, and international expansion—including stores in Sweden and Japan—the brand grew its presence to over 25 countries. These efforts redefined Nordic aesthetics, inspiring a new generation and influencing global design trends.