Strategic Foresight & Trend Insights
In a rapidly changing world, understanding future trends and anticipating shifts is essential. Strategic foresight and trend insights equip organizations to navigate uncertainty, seize opportunities, and create lasting value. By transforming insights into actionable strategies, these tools support sustainable growth and help brands adapt to a dynamic market landscape.
Strategic Foresight and Trends in 3 Areas
1. Strategic Foresight & Future Research
Helping companies anticipate the future by identifying emerging market trends and technological advancements. This research creates frameworks for proactive decision-making, enabling effective planning and ensuring resilience in a rapidly evolving world.
2. Consumer & Lifestyle Trend Insights
Decoding shifts in consumer behavior, market trends, and cultural preferences to help brands stay relevant. These insights guide future planning, ensuring alignment with evolving audience needs and societal changes.
3. Market & Industry Analysis
Providing a clear understanding of market dynamics and industry-specific trends. This analysis identifies growth opportunities, benchmarks competition, and positions organizations for strategic success.
Case Studies
With extensive experience collaborating with brands such as BMW, IKEA, Boråstapeter, Level vodka, and Absolut, these projects demonstrate the application of strategic foresight to navigate future trends and guide planning. While many collaborations remain confidential, the outcomes highlight a commitment to delivering actionable insights that create impact.
David Report
Over a decade, David Report became a leading platform at the intersection of design, culture, and commerce. Through a series of trend reports, it offered forward-thinking insights into themes like sustainability, art, and architecture, exploring design's role in shaping society.
Reports such as ‘Closed Wallets, Closed Minds’ (on economic challenges and consumer behavior), ‘Supreme Regionalism’ (local identity in a globalized world), and ‘Future Luxury’ (exclusivity in a sustainable era) sparked industry conversations. This established David Report as a respected voice in trend analysis and thought leadership.
Orrefors
Orrefors, a world leader in Scandinavian design with over a century of glassmaking excellence, recently underwent a brand transformation to appeal to a younger, globally minded audience. This group values authenticity, craftsmanship, and timeless designs as lasting investments and meaningful expressions of personal style.
As Creative Director, continuous market analyses and trend studies provided insights into both current preferences and future shifts. By integrating lifestyle and design trends, Orrefors crafted collections that resonate with a new generation while honoring its rich heritage, artistry, and unwavering commitment to quality.
Wallvision
Wallvision, home to brands like Boråstapeter and Cole & Son, is a leader in wallpaper and interior design. As interim Design Director, comprehensive trend analyses were developed to align the group’s brands with current consumer preferences and anticipate future shifts in home decor, ensuring continued relevance in a competitive and dynamic market.
The reports explored market dynamics and long-term lifestyle changes, guiding the creation of collections that reflect contemporary tastes while shaping the future of wall design. These tools positioned Wallvision as a forward-thinking leader in a rapidly evolving and design-driven industry.