Shaping Brands Through Creative Leadership

For over three decades, this practise has collaborated with global brands, visionary designers, and institutions to shape impactful design, strategies, and experiences. With a foundation in Scandinavian design, the focus lies on delivering meaningful solutions that balance creativity, strategy, and market relevance.

Trusted by Leading Brands and Institutions

A selection of global collaborations that reflect a commitment to meaningful impact:

Orrefors / BMW / Absolut / Kosta Boda / IKEA / Boråstapeter / Sneakersnstuff / Electrolux / Audi / Cole & Son / Level Vodka / Thule / Malmö City / Design Academy Eindhoven / Volvo / Iittala / Sony Ericsson / Cooper Hewitt / Media Evolution / Skanska / Costume National / Parsons school of Design / E.ON / Gehl Architects / Nokia / Stanford University / Svensk Form / Soeco / Artek / Brio / Danish Design Award / Konstfack / Trivector / Viewpoint / Designregio Kortrijk / EFG / Libresse / ArtEZ Academy of Art & design / Borgstena / Design S / Industrial design summit / Lund University / ArkDes / Swedish Institute / + many more

Design Collaborations

Working with some of the most influential designers in the industry has resulted in groundbreaking projects that push the boundaries of design:

Ilse Crawford / Konstantin Grcic / Front Design / Ronan & Erwan Bouroullec / Monica Förster / Claesson Koivisto Rune / Inga Sempe/ Benjamin Hubert / James Irvine / Matti Klenell / Andreas Engesvik / Form Us With Love / Björn Dahlström / Ingegerd Råman / Tom Dixon / Lisa Hilland / Stephen Burks / Hanna Hansdotter / Johan Lindeberg /Karim Rashid / Åsa Jungnelius / Mats Theselius / Louise Campbell / Tim Power / + many more

Design Awards

Recognitions that celebrate impactful contributions to global design:

Red Dot Design Award / IF Design Award / Elle Deco Design Award / Best of Design Award Schöner Wohnen / Tableware International Award / Bo Bedre Designpris / Utmärkt Svensk Form / + more

Press

A selection of influential publications showcasing creative projects and collaborations:

Dagens Industri / Financial Times / Wallpaper* / Designboom / Elle Decoration / Schöner Wohnen / Bo Bedre / Interni / dwell / Vogue / Marie Claire / Abitare / Architectural Digest / Dansk / The New Era Magazine / Form Magazine / Dagens Nyheter / Residence / Guardian / New York Times / Sköna Hem / Tableware Today / Design Diffusion News / + many more

A Journey of Creative Leadership and Collaboration:

The practise was founded by David Carlson, whose career has been defined by leadership, creativity, and collaboration.

From Founding David Design:
David Design became a pioneering voice in the ‘second wave’ of Scandinavian design, blending minimalism with functionality and reaching audiences across the globe through stores in Sweden and Japan.

To Leading Orrefors and Kosta Boda:
As Creative Director, David Carlson led a transformation of these iconic brands, balancing their heritage with contemporary relevance through modernized product ranges and collaborations with world-renowned designers.

To Authoring Make Design Matter:
The book Make Design Matter explores design’s potential to create meaningful impact. It has inspired professionals and students alike, serving as a cornerstone of lectures and workshops worldwide.

Discover More

Explore services that combine creative leadership and design strategy to deliver meaningful results. Whether you’re looking to develop a brand, craft products, or engage audiences, this practise provides tailored solutions to meet your goals.

Design & Brand Development →

Methods & Formats →

Strategic Foresight & Trends →

Lectures & Moderation →

Strategic Advisory Services →